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a Corporate Associate you have the unique opportunity to explore each of our business units. Unlike typical training programs
where you shadow employees as they go about their work, at Callahan
you will be challenged to roll-up your sleeves and dive into projects
from the first day.
Marketing & Communications
The MarComm Team is responsible for external client communication
with the goal of growing the company's net revenue by 20% in FY08.
The focus is to improve ROI to drive the company's revenue growth
target of 23%. Staff members in this unit are responsible for:
- Creating promotions for distribution through multiple channels
and media, including direct mail, fax broadcasting and e-mail
- Tracking marketing return on investment and success rates
- Editing basic HTML web pages using DreamWeaver
- Tracking results and making recommendations based on site traffic
Industry & Financial Analysis
Analysts are responsible for most of the content and analysis that
go into our publications, software products and online seminars.
Staff members in this unit are responsible for:
- Understanding and analyzing balance sheets and income statements
of financial institutions
- Measuring financial performance with dynamic software tools
- Writing analytical articles on credit union performance leaders
for publication on the company's website
- Handling incoming software support calls and online product
demos
Client Relationship Development/Sales
This component consists of two target
markets. Your dual focus will be on building relationships with
the credit union market and interacting with companies
that serve credit unions. You will hone your communication skills
and understand the voice of the customer. Staff members in this unit are responsible for:
- Marketing proprietary software products and assisting with user
trainings
- Working with suppliers who advertise on CreditUnions.com and
in our publications
- Helping vendors choose the appropriate media to build brand
awareness, demonstrate their industry expertise and increase customer
value proposition
E-Commerce
Where marketing and technology meet, the e-commerce group works to use all the available means via the constantly changing online channels communicate our message. Web presence is a contantly evolving medium, and keeping our business in line with current trends while making sure user experience remains simple and positve are critical responsibilities. Staff members in this unit are responsible for:
- Updating our portal website, www.creditunions.com with new user communities and streamlined channels
- Exploring new technologies to expand our online brand
- Monitoring user experience (click-thrus and read rates) via web-tracking software and making recommendations based on these metrics
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