Registrants of the 2012 Credit Card Management School will attend four live online seminars throughout 2012. All live events will be recorded and remain available to attendees for future reference throughout the year.
Market Review: What's Going on Out There?
Underwriting & Risk Management: Balancing Risk, Reward, Value & Service
Product Set Design: Pricing, Rewards and Overall Value
Card Marketing: What Works, What Doesn't, What You Need
Market Review: What's Going on Out There?
Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background on what the largest issuers are doing, what economic forces are in play, and what challenges are most important to credit union card issuers. As always, we look to identifying our advantages and ensuring we know how to make the most of them for our credit unions and our members.
Who Should Attend: Credit Card Manager, COO, Lending Manager, CFO, CEO
Underwriting & Risk Management: Balancing Risk, Reward, Value & Service
Risk management for credit cards has never been more challenging. Our largest competitors have moved well beyond credit scores for their decisions, ongoing risk-management techniques become ever more sophisticated and bad decisions can haunt your credit union for years to come. This session will offer insights into developing trends as well as providing specific employable techniques for improving your risk management approaches.
Who Should Attend: Credit Card Manager, COO, Lending Manager, Risk Manager
In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. "Lowest Rate" is rarely enough (or even best). Understanding different member needs, segmenting your product set accordingly and targeting the value propositions carefully a credit union can increase penetration, grow its program, best serve individual members in individual ways, and protect your overall relationships.
Who Should Attend: Credit Card Manager, Lending Manager, Marketing Manager
Card Marketing: What Works, What Doesn't, What You Need
Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will offer segmentation and marketing approaches that work at a credit union scale, and will include specific marketing campaign examples of what works (and what doesn't).
Who Should Attend: Credit Card Manager, Lending Manager, Marketing Manager
