Alix Patterson

Chief Operating Officer Alix Patterson leads strategic initiatives in a variety of key areas, including the development and roll-out of new products and services aimed at helping credit unions improve their performance. Alix has overall responsibility for Callahan's content delivery strategy for the company's primary information channels, including CreditUnions.com, e-newsletters, print publications including the Credit Union Directory, and Callahan's Webinar Network, CUtv.

Alix's expertise includes assisting credit union suppliers with the development of a credit union marketing strategy including partnerships and sponsorship opportunities.

Alix also works with credit unions through strategic planning sessions designed to help credit unions identify both barriers and opportunities for growth. She regularly leads webinars and gives presentations related to credit union marketing, growth strategies, SEG development, share growth and member retention.

Alix holds an undergraduate degree in Japanese and Political Science from the University of Michigan, a Masters in International Affairs from the School of Advanced International Studies (SAIS) at Johns Hopkins University, Baltimore, and an MBA with distinction from the University of Oxford SAID Business School, England.

Areas of Expertise:
Credit Union Mission & Entrepreneurship, Process Management, Web Strategy, Project Management, and Operations & Culture.