Digital Engagement Associate

This role is responsible for leveraging our editorial content to increase engagement with clients and prospective clients. While reporting to the VP of Marketing & Engagement, you will be working closely with our Media & Analytics teams – the content producers.

We’re looking for a high-energy, creative, and super-organized individual to guide completed content out to our audience, position and market that content across our communications and web properties, and analyze and report on the performance of content efforts. You’ll be a little bit content marketer, a little bit digital analyst, and a little bit engagement editor. Sound like fun?

This job has a little bit of everything – with one very clear goal: to drive higher engagement with our clients and non-clients.

You’ll have a chance to make your mark by leveraging our data to inform content, product, and strategic decisions – and deciding how to use those decisions to bring our content to life. If you’re excited to use and expand your knowledge of analytics and content marketing, thrive on being able to think, act, and learn on your feet, you’ll be the perfect fit to help us better deliver our content and services to the right audiences.

Looking for a job with purpose? This is the place for you! Callahan & Associates passionately supports the cooperative financial services movement because it empowers credit unions to positively impact the financial well-being of their member-owners and the communities they serve. We create meaningful dialogue, provide strategic counsel, connect people and help organizations realize strategic value by leveraging our competitive analytics, best-practice media, leadership consulting, and collaborative ventures. Our editorial arm, www.CreditUnions.com, is one of the primary channels for communicating with our audience.

Preferred skills and abilities:

  • Experience with email automation platforms, SEO practices, and Google Analytics
  • Interest in or experience with Microsoft SQL or Marketo a plus

Responsibilities:

  • Create engaging and compelling weekly editorial e-newsletters (6-10/week) for paid and free readership of CreditUnions.com.
  • End-to-end responsibility for a series of weekly and monthly client engagement newsletters segmented based on product usage and roles.
  • Develop and update analytics tracking documents, dashboards, and new reports/reporting tools, both in Google Analytics and Excel.
  • Assist in creating a scalable reporting process and innovate ways to use report data to steer content creation and deployment.
  • Prioritize web analytics requests, tasks, and deliverables according to business needs and resources.
  • Work with management to create short- and long-term digital strategies. Identify areas for improvement on the website; execute ways to make it stronger and stickier.

Requirements:

  • Bachelor’s degree required
  • Excellent interpersonal, organization, project management, and communication skills
  • Meticulous attention to detail
  • Self‐starting problem solver who is willing to roll up their sleeves to find a solution
  • Ability to work in a collaborative environment
  • Advanced level of comfort with Microsoft Excel
  • Experience with HTML and/or Dreamweaver
Affiliated Companies:
TrustCU CreditUnions.com CUFSLP