Our Company

“Callahan & Associates provides a rare balance of insightful analytics and useful information credit unions can use today along with the thought leadership we need for tomorrow.”
~Benson Porter, CEO, BECU

Callahan & Associates was founded over 30 years ago by three credit union proponents with a shared passion for helping credit unions thrive. Callahan’s founders realized that the best way to support credit unions was by empowering them with actionable data, fostering collaboration, and driving groundbreaking innovation.

Our flagship product, The Credit Union Directory, gave credit union executives unprecedented access to industry data in an easy-to-use format. Thirty years later, Callahan is still providing timely, accurate market intelligence across a variety of channels.

Collaboration is one of our foundational values and it continues to drive us today. We bring the industry’s best minds together to identify market opportunities, overcome shared challenges, and discover ways to better serve members.


Callahan maintains the same entrepreneurial spirit and passion for credit unions that propelled the company’s founders. We provide both credit unions and industry suppliers with innovative solutions that improve their financial well-being.

The work our firm has done over the years has made Callahan a trusted partner of the credit union community. Today Callahan clients represent nearly one half of the assets for the entire credit union industry, and more than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights, and benchmarking tools to develop their unique competitive advantages and achieve their strategic goals.


Affiliated Companies:
TrustCU CreditUnions.com CUFSLP